Landmark Reichshof Hamburg Opens as First Curio – A Collection by Hilton in Europe Following Extensive Restoration

HAMBURG, Germany & MCLEAN, Va.–([1])–Hilton
[2] today opened the iconic Reichshof Hamburg hotel, adding
another exceptional hotel to its growing global brand, Curio
– A Collection by Hilton
[3]. The grand, central Hamburg hotel, operated
by Event Hotelgruppe, is the brand’s first hotel in Europe and combines
Hanseatic Art-Déco elegance with contemporary design and offers
travelers local discoveries and authentic travel experiences at the core
of the Curio brand.

“The uniqueness and special character of Reichshof Hamburg is a great
example of what we seek when hand-picking respected and distinguished
hotels for our Curio collection,” said Dianna Vaughan, global head,
Curio – A Collection by Hilton. “The restored hotel is a favorite among
travelers because it beautifully blends the old with the new and
captures Hamburg’s vibrant energy, while also offering our guests the
reassurance and benefits that come with the Hilton name and HHonors
loyalty program.”

“Europe has a wealth of exceptional upscale and luxury independent
hotels, appealing to guests seeking more unique travel experiences,”
said Simon Vincent, president EMEA, Hilton Worldwide. “The Reichshof
Hamburg, Hilton Worldwide’s newest Curio collection hotel, offers guests
the best of both worlds – a hotel that encapsulates the true essence of
Hamburg with the advantages of being affiliated with Hilton Worldwide.”

Located opposite the historic Hamburg Central Railway Station, Reichshof
fuses impressive architecture and modern furnishings with personalized
hospitality. The hotel’s 278 renovated guest rooms, as well as junior
and one bedroom suites, offer guests a relaxing haven in lively central
Hamburg. The hotel also boasts a 250 meter recreation and fitness
facility, where guests can access the fully equipped gym or indulge in
luxurious spa treatments.

“The Reichshof’s 20th century charm was meticulously
preserved during the hotel’s extensive renovation by leading artisans,”
said Folke Sievers, general manager, Reichshof Hamburg. “Modern
technology and amenities have been seamlessly blended during the
restoration to ensure guests enjoy both the hotel’s historic character
and contemporary comforts. We are delighted to return the hotel to its
‘Roaring Twenties’ prime and as a Curio – A Collection by Hilton hotel,
look forward to sharing it with an extended reach of guests.”

Renowned local gastronomist Frank Bertram joins the Reichshof as chef de
cuisine, moving his restaurant slowman to the hotel. The hotel
offers guests and locals a variety of dining options including an à la
carte menu in the hotel’s dining room, handmade sushi and delicious
cakes in the lobby, and the best club sandwich in Hamburg at the hotel’s
legendary bar. Bertram is famed for his dedication to high-quality
products, passion, and his love of music, with his legendary slowman
Saturday jam sessions popular with a large and dedicated fan base. The
Reichshof’s Bar 1910 features high-quality spirits, including a
collection of premium Whiskeys from across the world, innovative
cocktails and newly interpreted classics.

As members of the Hilton Worldwide portfolio, Curio hotels offer guests
the benefits of Hilton HHonors, the award-winning guest-loyalty program
serving more than 45 million members. Hilton HHonors offers more ways to
redeem points than any other guest-loyalty program and is the only hotel
rewards program that offers Points & Miles® and No Blackout Dates.

Reichshof Hamburg is located at Kirchenallee 34-36, 20099 Hamburg,
Germany. Information about Reichshof Hamburg may be found at[4]
More information about Curio may be found at[6].
Media may access high resolution images and more information by visiting[7].

About Curio – A Collection by Hilton

Curio – A Collection by Hilton ([8])
is a global collection of distinctive hotels that are woven into the
fabric of their destinations. While each one is unique, they are united
in their individuality. Curio guests are passionate travelers seeking
local discovery and authentic experiences, while resting easier knowing
the Hilton name is behind every stay. Curio joins a portfolio of
market-leading brands from Hilton Worldwide, a leading global
hospitality company. Access the latest news at[9]
or inquire about development opportunities at[10].

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 95
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company’s portfolio of
twelve world-class global brands is comprised of more than 4,350
managed, franchised, owned and leased hotels and timeshare properties,
with more than 720,000 rooms in 94 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree
by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer loyalty
program, Hilton HHonors®. Visit[11]
for more information and connect with Hilton Worldwide at[12][13][14],[15],


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